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Winning The Game & Understanding Why is POWER!

(How Measurement and Testing go hand-in-hand in Winning the Internet Marketing game)


Winning the game of internet marketing means growing your revenues and your business.  Knowing whether you're winning requires you to measure your efforts and the results of your efforts.

As we cover on pages 19-20 of the booklet, "Effective Online Marketing In A Nutshell", Testing and measurement are essential.  We give you practical tips for measurement and testing that can give you the feedback you need to continuously improve your internet marketing efforts.

Making testing a part of your internet marketing strategy can help you learn how and why your internet marketing strategies are working with your audience.  You can pay attention to studies that are done in the industry that will tell you what day is the best day to send emails, and other tips.  But testing your audience specifically will help you gain invaluable insights into your target market and what works and what doesn't. 

Think about testing as a competitive advantage. Why?  Because most people are lazy.  They don't test -- even though they know they should.  So adding testing into your internet marketing strategies and efforts can give you a leg up on the competition, even if they are a lot larger than you are.

We'll be publishing content on this aspect of internet marketing soon.  If you'd like to be updated when we do, just complete the form below: