Use Social Media to Make Friends, Expand Your Reach, and Drive Traffic

 

On pages 5-6, the booklet, "Effective Online Marketing In A Nutshell", outlines the essential ways to engage on LinkedIn, Twitter and Facebook.  You got a set of easy steps to get started using these social networks to your best benefit, while not allowing them to takeover all of your time.

We've got additional content that will expand on the ways you can engage with and incorporate social media marketing into your internet marketing strategies and efforts:

A good social media strategy can have a positive influence on your search engine rankings! This article at SEOMoz: As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph).

How to dive in and get started in social media marketing. Inside the framework of the lifecycle of social media marketing, Kim and Bernie explore engaging, listening, interacting and measuring. Deepen your understanding of how to add social media marketing to your internet marketing strategy.

Provides practical tools and steps you can take to utilize Twitter to your advantage.

Listening to your target market can provide great content ideas, and inform you about the conversation already happening that you can engage in with your leads.