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Pay Per Click Advertising
(Letting your target market know you exist!)

pay per click advertising drives targeted traffic

If you're not ranked for the keywords naturally, you can purchase traffic or "clicks" through the use of pay-per-click advertising that is available on Google (Adwords), Yahoo!, and Bing.

In the booklet, "Effective Online Marketing In A Nutshell", page 11, we show you how to find the keywords that are most relevant to your target market and audience.  Once you have your keywords nailed down, you can put together approaches to naturally get your website pages ranked through Search Engine Optimization, as well as harnessing that traffic immediately using pay-per-click advertising.

Getting Started with Google Adwords

Google has a system that makes it possible, for the first time in the history of the world, to deposit five bucks, write a couple of ads, and instantly get access to over 100 million people - in less than 10 minutes.

It's called Google AdWords and it's hot.  In fact it may be the first and best thing to do to get traffic to your site.

But it's not always as easy as I just made it sound - AdWords has some nuances, and most people have a rough time at first.

Well my colleague Perry Marshall has written a very helpful e-course called "5 days to success with Google AdWords" and there's no charge for it.  You can find out about it here:  Perry Marshall's Free 5-day Google Adword Course.

For those more experienced in Adwords that want an additional edge:

If you are already savvy with Adwords, you might be interested in Perry's Ultra-Advanced Adwords Blackbelt course:  This course is for AdWords pros. No beginner information covered here -- just tips for the AdWords "blackbelts" in super-competitive markets.

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