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Genoo talks with Ardath Albee
Part 1 - Mapping Content to Buying Stages

A conversation with Kim Albee, President of Genoo, and Ardath Albee, author of "eMarketing Strategies for the Complex Sale."

 

Ardath Albee, CEO of her firm, Marketing Interactions, Inc. is a B2B Marketing Strategist. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.

Her book, eMarketing Strategies for the Complex Sale is now out from McGraw-Hill.

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Find Out...

  • How to easily create reusable content across your marketing campaigns.
  • How to map that content to the buying process.
  • The seven stage of a complex buying process.
  • The "Rule of Five."
  • And more!

 

 

Download the MP3 & Transcript!

Want to listen to Ardath's thoughts on Mapping Content to the Buying Stages on the road? Maybe read it on a train? Click the link below to download both the MP3 and Transcript for Ardath's interview!Download Now
 

 

   eMarketing-Strategies-for-the-Complex-Sale

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