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Genoo talks with Ardath Albee
Using Microsites To Generate Leads and Customers

A conversation with Kim Albee, President of Genoo, and Ardath Albee, author of "eMarketing Strategies for the Complex Sale."

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Why do microsites matter?  How can they help you achieve internet marketing dominance?  They provide a way to address a niche audience in a way that allows you to provide highly relevant and targeted content directly to their interests, needs, and pain points in ways that your corporate site probably wouldn't be able to do well.  You can select a domain name that works for your targeted keywords, and then provide links back to your corporate site.

With the tools available today, you want control of your pages -- so it's easy to add new pages, change the content, and capture lead interest so you can follow up well with the leads you generate.  You have a lot more freedom than you may have with content scrutiny and branding controls placed on your corporate site pages.

The world today is moving quickly, and marketing needs to keep pace.  This interview outlines how you can think about a microsite strategy that can drive real results and revenue growth for your business.

 

About Ardath:

Ardath AlbeeArdath Albee, CEO of her firm, Marketing Interactions, Inc. is a B2B Marketing Strategist. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.

Her book, eMarketing Strategies for the Complex Sale is now out from McGraw-Hill.

 

 

<< BACK TO BLOGS & MICROSITES

You Will Learn...

  • Why Microsites matter.
  • What Microsites make available.
  • The differences detween a Blog, Corporate site, and a Microsite.
  • Tips on how to manage the relationships between the three.
  • Which are practical and when.
  • And more!

Download the MP3 & Transcript!

Want to listen to Ardath's insights on Why Microsites Matter on the road? Maybe read it on a train? Click the link below to download both the MP3 and Transcript for Ardath's interview!Download Now
 

 

 

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