You've probably heard it several times: "You should have a blog." Well, as we outline in our booklet, "Effective Online Marketing In A Nutshell", pages 17-18, that may or may not actually be true, or recommended, based on a variety of factors we have you think about.
On this page, we will publish information that will help your Blog or Microsite initiatives move forward well. We will interview top authors and practitioners, as well as offer our own experience on the subject, to help you grapple with and develop strategies that make sense for your business: